How to drive your audience crazy

Screenshot Art

Exhibit A: exquisite torment (the programme, not the play).

I am not a great user of Facebook.  If I post something and it gets a handful of likes and the odd comment, I’m doing well. So I was all the more surprised recently when something I put up sparked a whole host of likes, comments and discussion from a wide range of people, for whom I’d clearly touched a nerve.

What can it have been been – political?  No no, stay clear of all such, say I. The dreaded B word? As if. Enough misery about that as it is.

 

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Stygian gloom of modern restaurants (Photo by Damien Petit on Unsplash

No. All I did was upload an example of a blight that has been seeping gradually into the printed world for the past few years, until now it affects every play, opera, concert and musical programme, magazine, brochure, exhibition text, restaurant menu and just about everything printed you can think of. Even websites aren’t immune. It is a kind of exquisite torment dreamt up by designers to tempt you with what looks like an interesting, important piece of writing – only to make it impossible for you to read it. Pale grey text on off-white paper. Small chunks of green writing set by themselves – presumably to highlight their meaning – in yellow background boxes. Items on menus printed in such tiny point sizes, diners need a pocket magnifying glass if they aren’t to go hungry (not helped by the fashion for restaurants to plunge their customers in Stygian gloom so no one can see the menu anyway). As a way to drive your audience crazy, it can’t be beaten.

 

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Art by Yasmina Reza at the Oxford Playhouse

Look, I know my Great Age is part of the problem. The majority of designers and editors, presumably under 40, are blithely unaware that lavender type on mauve paper is illegible for Oldies Like Me. But a heck of a lot of Oldies Like Me go to the theatre, restaurants and art exhibitions, and I can’t help feeling that if the directors of these have gone to all the trouble to commission articles from distinguished writers and experts, why wouldn’t they want a large proportion – who knows, perhaps even the majority – of their clientele to read them? What, for goodness sake, is wrong with black and white?

So back to exhibit A, above. I had never seen Yasmina Reza’s brilliantly witty, poignant play about the balance of power in longterm friendships, until it came to Oxford Playhouse last month. Intrigued, I badly wanted to read the interview with the playwright in the programme and was faced with not only pale type on pale paper but, ye gods, splashes of paint daubed across the text (a, you know, clever reference to the play’s title, Art). OK, so I managed eventually, the next day, with the aid of bright sunshine, but it was a slow process. Whereas if it had been black on white, like the article I’m writing here, I’d have skipped through it like a young fawn.

 

adorable animal animal photography animal portrait

Skipping through black and white print like…er… one of these.    Photo by Pixabay on Pexels.com

Perhaps I should start a Campaign for Printing in Black and White, snappily known as CAMPBAW.

I could be on to something, you know.

 

 

 

 

(Adapted from an article originally published on Authors Electric Blog.)

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